Latest Stories

• Microsoft in Talks Over $10bn Discord Acquisition; ironSource and Thoma Bravo Merge

  4 years ago News

  

  In today's ExchangeWire news digest: Microsoft reportedly enter talks to acquire Discord for at least USD $10bn; app economy business platform ironSource merge with Thoma Bravo Advantage; and Netflix are rumoured to be contemplating licensing their original series to linear [...]

• Adnami Signs Agreement with Matterkind to Deliver High-Impact Formats Programmatically Across Nordic Markets

  4 years ago News

  

  Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, [...]

• Coupang Go Public in the US; 60% of India's Gamers are Aged 45-54, Finds InMobi

  4 years ago News

  

  In today's ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds that 60% of India's adult gamers are aged between 45 and 54; and HBO Max generates USD $80m from upfront [...]

• Nova Enables Social Display Programmatically for 5,000 brands

  4 years ago News

  

  Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent and technology powering Social Display, its flagship creative solution that has been adopted by 5,000 brands [...]

• BuzzFeed to Shutter HuffPost's National News Operations; China's CAID Offers ATT Bypass

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA [...]

• Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - TV ads are making a [...]

• IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to [...]

• US AGs Update Google Antitrust Suit; ByteDance Expands to "Neutral" Singapore

  4 years ago News

  

  In today's ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to extend their claims to the Privacy Sandbox; ByteDance expands to Singapore as Chinese companies move to the "neutral city" to [...]

• Disney to Dethrone Netflix by 2024; Wikipedia to Charge Big Tech for Content

  4 years ago News

  

  In today's ExchangeWire news digest: analysts predict that Disney will become the world's biggest streaming company by 2024; the Wikimedia Foundation, have launched a new commercial product that will charge Big Tech for using Wikipedia content; and Australia records lower [...]

• DIDOMI Launches a TCF-Compliant Consent Management Solution for Connected TV

  4 years ago News

  

  Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]