Latest Stories

• Epom Issues Omnibus Infographic on State of Programmatic In-Housing 2020

  5 years ago News

  

  Programmatic advertising is seeing a drastic shift. Scale and efficiency in targeting have resulted in a boom over the past ten years, and with improved user-focused platforms, many organisations are now taking their advertising in-house. In EPOM's State of Programmatic [...]

• Danish Media Houses Ready with Publisher Platform

  5 years ago News

  

  TV 2, JP/Politikens Hus, Berlingske Media, Børsen, Jysk Fynske Medie and Zealand Media are behind the launch of the new digital advertising platform, where advertisers are guaranteed Danish, journalistic quality context and full value for money. It’s here – the Publisher [...]

• Amazon Focuses on Video; Publicis Australia Appointed Westpac Media Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that [...]

• Comcast Executive Brendan Condon Joins Search Intelligence Company Captify as Global CRO

  5 years ago News

  

  Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]

• Magnite Appoints Johannes Paysen as New Managing Director, Central Europe

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the appointment of Johannes Paysen as its new managing director for Central Europe. An industry veteran with over 20 years of experience, Paysen joins Magnite from [...]

• Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures

  5 years ago News

  

  2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

• Adverty Continues Rapid Expansion with Appointment of Global Director of Business Development

  5 years ago News

  

  Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as director of business development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC [...]

• FCC Affirms Net Neutrality Repeal; IAB Europe Issues New Response to DPA TCF Report

  5 years ago News

  

  In today's ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe's CEO issues a more detailed response to the DPA's report that its Transparency and Consent [...]

• MetaX Software Makes ProXXIma Debut; ACCC Publishes Digital Platform Dominance Report

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: MetaX Software makes its debut at Brazil's ProXXIma, where it discusses the opportunity offered by CTV; the ACCC publishes its [...]

• The MadTech Podcast Special: Consumer Control and Consent

  5 years ago Podcast

  

  In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.   Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA [...]