Latest Stories

• The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]

• TheViewPoint Partners with BidMind by Fiksu to Expand Demand Partners Network

  5 years ago News

  

  TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up  with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory.  This robust cooperation enables advertisers and publishers to avoid intermediaries within the [...]

• Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo

  5 years ago News

  

  Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]

• France Proceeds with Big Tech Tax; ViacomCBS Sells Simon & Schuster

  5 years ago News

  

  In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]

• Cavai Opens Office in Munich, Germany, and Appoints Florian Wolf as Sales Director for the DACH Region

  5 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region. Cavai has seen significant growth over [...]

• Abrams Media and MGID Sign Content Recommendation Partnership

  5 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher’s global portfolio on all devices, with the aim to improve the user experience and boost [...]

• UK Proposes New Telecoms Security Bill; India Bans Another 43 China-Based Apps

  5 years ago News

  

  In today's ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy [...]

• Xandr’s Invest TV Platform Gains Momentum

  5 years ago News

  

  Xandr today announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks® and Crown Media Family Networks are now participating in automated audience-based selling. Major [...]

• Sublime extends its range of video advertising solutions to offer users a truly tailored video experience

  5 years ago News

  

  Sublime, a creative solutions specialist, has today announced it has expanded its video capabilities with the launch of InVideo advertising solutions, in partnership with Adways, a multi award-winning interactive video company. InVideo is a new ad solution to increase brand reach [...]

• Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™

  5 years ago News

  

  Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]