×

Latest Stories

  • Metrics Will Boost APAC Mobile Ad Takeup, But Key Challenges Remain

    News

    The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more consumers in Asia-Pacific than the US watch video daily on their mobile devices. In this industry byliner, SpotX's Asia-Pacific director of [...]

  • Industry Overview From ATS New York

    News

    Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of [...]

  • Facebook’s DSP: Will the Data Be Enough in a Programmatic World?

    News

    If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota, looks at the future. Programmatic has emerged from the outer echelons of the ad-tech world and [...]

  • Internet of Things: The Future

    News

    Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity for more products? Andy Hobsbawm, founder & chief marketing officer at EVRYTHNG (pictured below), looks at the [...]

  • FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

    News

    This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in Brazil; a recent survey by Deloitte showing that the Brazilian audience has concerns about sharing data with companies; and a [...]

  • A Few Home Truths for the Adtech Industry

    News

    Every company that operates in the programmatic advertising sector is facing big challenges. Reacting to market forces and staying relevant is tough in any industry, but programmatic may unique in its ability to distort or avoid the reality of the [...]

  • EU Commission Working on New 'Safe Harbour'; MediaMath joins IBM's UBX

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data transfer agreement; MediaMath joins IBM's UBX; DISH programmatic marketplace and SSP runs on IPONWEB; and [...]

  • Transparency in Media Buying and Programmatic Marketing

    News

    In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’ in media buying and programmatic marketing. While researching for this piece, I was reminded just how [...]

  • Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy

    News

    Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on data. Today, Adrian sets the strategic direction for digital analytics across the TUI group. This [...]

  • Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Just 18% of marketers use both in-stream and rich media [...]

Older Entries
Newer Entries