Latest Stories

• eBay Competitor Allegro Set for €10b IPO; Apple Makes Tracking Framework Compulsory

  5 years ago News

  

  In today's ExchangeWire news digest: Polish e-commerce site Allegro is expected to go public in one of Europe's largest listings this year; Apple announces new measures to make adherence to its AppTrackingTransparency framework compulsory; and GroupM's This Year, Next Year [...]

• Change May be Intimidating, but We Should Embrace it: Q&A with Richard Davies, MediaCom

  5 years ago News

  

  Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19's impact on advertising, and how brands should approach the impending [...]

• Cavai Opens in Spain and Latin America, Appointing B4Bind SL as Strategic Partner

  5 years ago News

  

  Cavai the leading conversational advertising platform today announces its expansion in the Spanish-speaking regions, through its strategic partner, B4Bind SL, a company founded by Luca Brighenti that helps companies to build revenue and develop business strategy in EU and LATAM, with offices [...]

• Rumours Rife Around Apple's IDFA; YouTube Unveils Shoppable Ad Format

  5 years ago News

  

  In today's ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today's Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and [...]

• A Third of China's 2019 Ad Traffic Found to be Invalid; Google Loses €50m GDPR Fine Appeal

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China's 2019 ad traffic was invalid; Google loses its appeal against a €50m [...]

• TheGamingEconomy's Mat Broughton on Amazon, AT&T, and Brian Wieser's Ad Spend Forecast

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Mat Broughton, editor at ExchangeWire sister publication TheGamingEconomy, to discuss the latest news in ad tech and martech. In this week’s episode: - Widely covered [...]

• Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger

  5 years ago News

  

  The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]

• IAB Tech Lab Shuts Cookie-Aggregator DigiTrust; Apple Criticised Over Subscription Cut

  5 years ago News

  

  In today's ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions [...]

• IAB Europe Releases A Buyer's Guide to Connected TV

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Connected TV (CTV) Guide’ to help planners and buyers of media, across both linear and digital backgrounds, navigate the opportunities that this [...]

• Disney Prepares for Unified Ad Platform; Aus Industry Bodies Issue Supply Chain Guidelines

  5 years ago News

  

  In today's ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australias leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and [...]