Latest Stories

• Zeotap Named "Cool Vendor" By Gartner

  5 years ago News

  

  Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]

• OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV

  5 years ago News

  

  In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies.   OOH sees recovery in Australia Out-of-home (OOH) [...]

• Facebook Risks MRC Accreditation; ISBA Study Reveals Programmatic Supply Chain Flaws

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on [...]

• Xandr's Daniel Clayman on Brand Safety, Revenue Diversification, and ISBA's Programmatic Report

  5 years ago Podcast

  

  On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree speak to Daniel Clayman, VP & managing director, Northern Europe, Xandr, about the latest news in ad tech and martech.  On this week's episode: - As brands continue [...]

• IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]

• APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report

  5 years ago News

  

  In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall.   APAC [...]

• First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

  5 years ago News

  

  Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts [...]

• ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind

  5 years ago News

  

  In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.   ISBA programmatic study reveals flaws in [...]

• Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC

  5 years ago News

  

  Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]

• Impact Drives Expansion Across EMEA With Key Hires

  5 years ago News

  

  Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]