Latest Stories

• Sublime Amplifies Social Creatives with the Launch of Sublime Social

  5 years ago News

  

  Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]

• Discovery Selects Magnite to Strengthen DTC Ad Proposition for Streaming Services

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control [...]

• Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News

  5 years ago News

  

  In today's ExchangeWire news digest: Disney sells TrueX, the ad tech company it acquired as part of its purchase of 21st Century Fox, to Gimbal; a study from the Pew Research Centre finds that over a quarter of US adults [...]

• Beeswax Named a Visionary in the 2020 Gartner Magic Quadrant for Ad Tech

  5 years ago News

  

  Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide [...]

• Integral Ad Science Expands Business Operations in Indonesia

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in [...]

• EU Appeals to Reinstate $15bn Apple Fine; US Ban of TikTok Postponed

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Commission appeals against the General Court's ruling to drop a $15bn tax fine against Apple; a US federal court rules to hold off on banning TikTok; and Essence is appointed Frip's integrated media [...]

• Peroni encourages Stockholm to “Walk With Us” in first Digital OOH collaboration

  5 years ago News

  

  Following its recent win with Japanese brewing giant, Asahi International, UK-based agency, Trouble Maker, along with Plexus, launched their first out-of-home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. "Walk With Us" reflects the heart of the brand’s [...]

• Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020

  5 years ago News

  

  The shortlist for The Wires Global 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with four nominations across three categories, following a further three nominations in The Wires APAC 2020. Now in its fourth year, The Wires [...]

• AAP Gets $5m Boost from Australian Government; ByteDance to Have No Stake in TikTok Global

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Australian government gives a $5m boost to struggling newswire AAP; Oracle announces that ByteDance will have no stake in [...]

• The MadTech Podcast: 9 Wild Predictions for 2021 with Fiona Davis and Anthony Rhind

  5 years ago Podcast

  

  On this week's episode of the MadTech Podcast, we're doing something a bit different: in honour of what would have been one of the most eventful weeks in ad tech's calendar, ExchangeWire's Lindsay Rowntree is joined by Fiona Davis, Anthony [...]