Latest Stories

• Impact Drives Expansion Across EMEA With Key Hires

  5 years ago News

  

  Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]

• PubNative and Applift Join Forces with Verve to Form Verve Group

  5 years ago News

  Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth [...]

• Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development

  5 years ago News

  

  Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]

• Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”

  5 years ago News

  

  A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]

• WPP Wins Unilever's China Account; Prime Media Group Revenue Falls

  5 years ago News

  

  In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]

• Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM

  5 years ago News

  

  There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, [...]

• 'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary

  5 years ago News

  

  Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]

• FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads

  5 years ago News

  

  A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

• Facebook Risks Losing MRC Accreditation; IMAA Partners with TheNetworkOne

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google's Mel Silva responds to the compulsory revenue sharing [...]

• Affinio Announces Strategic AI Partnership with Snowflake

  5 years ago News

  

  Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data [...]