Latest Stories

• US DOJ Closes in on Google; Brands Halt Spending on Facebook Ads

  5 years ago News

  

  In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]

• Apple Announces Changes to IDFA; Brazil Blocks WhatsApp Pay

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp's new payment service encounters a hurdle after [...]

• Live Nation Entertainment's Stuart Austin on IDFA, Future Global Ad Spend, and Gaming Ads

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O'Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and [...]

• New Primis Features Give Publishers More Control Over Video Playlists

  5 years ago News

  

  Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control over which video content they display. These updates will allow publishers to play the video of their choosing that their users [...]

• Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency [...]

• Unruly Finds Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

  5 years ago News

  

  Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank [...]

• Google Sheds Light on Ad Network Fees; WhatsApp's Pay Service Blocked in Brazil

  5 years ago News

  

  In today's ExchangeWire news digest: Google reveals some of the details of its ad network fees; WhatsApp sees its payment service barred by Brazil's Central Bank; and Facebook releases a new tool to help businesses comply with the CCPA.   Google opens [...]

• White Bullet Announces Results of Health Check Across Leading Brands

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today (23rd June) announced that three quarters of major advertisers removed or significantly reduced their advertising on high-risk websites after a health-check from White Bullet. The advertisers, who were among the 150 biggest [...]

• Channel Factory Promotes Robert Björk to MD Following Period of Significant Growth

  5 years ago News

  

  Channel Factory,  a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today (23rd June) announced that Robert Björk has been promoted to MD for the Nordic region, having previously worked as sales director.  The [...]

• eBay Competitor Allegro Set for €10b IPO; Apple Makes Tracking Framework Compulsory

  5 years ago News

  

  In today's ExchangeWire news digest: Polish e-commerce site Allegro is expected to go public in one of Europe's largest listings this year; Apple announces new measures to make adherence to its AppTrackingTransparency framework compulsory; and GroupM's This Year, Next Year [...]