Latest Stories
Placements.io Expands Into EMEA to Serve Growing Local Client Base
Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA, starting with an office in London. The company is also announcing the appointment of Fleur Bennett as senior director of [...]
Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO
In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]
Bots Vs Brands – Battling Ad Fraud in the Age of Automation
Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with [...]
Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]
Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast
This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships [...]
Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile [...]
First-Party Data Priorities Prompt Publishers to Take Back Control
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]
The Evolution of Prebid
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]
Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation
On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s [...]
Popular Tradertalks
Latest Posts
-
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me. -
ATS Singapore 2025: A First Glance at This Year’s Topics -
Women in Ad Tech: Is the Industry Inclusive Enough? -
Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network -
From Risk to Reward: Navigating Brand Safety in 2025
Follow ExchangeWire