Latest Stories

• The MadTech Podcast Christmas Special 2019

  6 years ago Podcast

  

  On The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O'Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech. On this week's episode: - The Information Commissioner's Office (ICO) and its [...]

• Predictions 2020: Mobile & In-App

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile [...]

• Predictions 2020: In-Game Advertising

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game [...]

• Smart Acquires DSP LiquidM

  6 years ago News

  

  Smart AdServer, a leading independent ad monetisation platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global demand-side platform (DSP) based in Berlin. LiquidM’s technology will be integrated into Smart’s technology stack to offer digital advertisers, agencies and trading desks [...]

• Impact Announces New Client Additions

  6 years ago News

  

  Impact, a global leader in Partnership Automation, announced new additions to its growing customer roster. Throughout 2019, Impact has added more than 350 new clients, an increase of more than 50% over last year. This caps a landmark year for the [...]

• Predictions 2020: The Rise of Contextual Advertising

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]

• Predictions 2020: Identity

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is identity, [...]

• Adverity to Provide Open Access to Sources with SAP Data Warehouse Cloud

  6 years ago News

  

  Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently [...]

• Predictions 2020: Privacy

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]

• Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching [...]