Latest Stories

• From Developer to End User: Why Cybersecurity in Gaming Must be A Team Effort

  7 years ago News

  

  Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]

• Moving from 'Device Specific' to 'Device Agnostic': Q&A with James Shepherd, M&C Saatchi Performance

  7 years ago News

  

  M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift towards hyperconnectivity. ExchangeWire speaks with James Shepherd, managing partner, Growth, M&C Saatchi Performance, about the launch.  ExchangeWire: Why is M&C Saatchi [...]

• Zalora Urges APAC Retail Marketers to Watch for Local Nuances

  7 years ago News

  

  Retail marketers need to look out for local nuances across Asia-Pacific markets and tailor their campaigns accordingly to ensure they get the returns they want. Singapore-based online fashion retailer Zalora knows this only too well, as it too has to ensure [...]

• The Different Elements to Inventory Quality: Q&A with PubMatic

  7 years ago News

  

  Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company's efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of [...]

• How the Ad Ecosystem Is Morphing to Address Ad Fraud

  7 years ago News

  

  The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, [...]

• Unruly's Paul Gubbins Discusses the BOK Departure, the Johnston Press Sale & OTT Trends

  7 years ago Podcast

  

  In the second episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly. On this week's episode: - Now that Brian O'Kelley is moving on, what does he do next? - [...]

• The Incremental Visit: The Opportunity to Measure What Matters

  7 years ago News

  

  Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to [...]

• IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

  7 years ago News

  

  IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to [...]

• Weekly Focus: Grab & Fave Look to Grow Platforms Through New Partnership

  7 years ago News

  

  This week, Grab and Fave have formed a new partnership that aims to grow the companies' online platforms and services in Singapore and Malaysia. Under the alliance, daily deals site Fave would integrate GrabPay and GrabFood on its platform, enabling its [...]

• The Programmatic Advisory's Wayne Blodwell Discusses Xandr, Facebook & Agency Transparency

  7 years ago Podcast

  

  In the first ever episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory. On this week's episode: - What is AT&T's new venture, Xandr, and [...]