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In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry
This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]
In-App: The Driving Force for Mobile Advertising Growth
PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second quarter of 2018. Trends include the key role apps have had in driving mobile ad spend, the increasing use of [...]
Weekly Focus: Alibaba Begins One-Year Succession Plan as Jack Ma Preps Departure
This week, Alibaba Group has unveiled a one-year leadership succession plan as its executive chairman, Jack Ma, prepares to leave the company he co-founded and hand over the reins to current CEO Daniel Zhang. Ma, whose face and name have become [...]
What to Expect at DMEXCO 2018
It's the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10 September), it's time again for everyone to descend on Cologne for DMEXCO. ExchangeWire has rounded up some views from across [...]
GDPR’s First 100 Days: What’s Next for the Industry?
On 2nd September, GDPR legislation passed the 100-day mark. You’d be forgiven for missing the occasion; nestled surreptitiously amongst the noise of ‘Back to School’, the first three months of compliance have passed largely without note. In this piece for [...]
Digital Transformation Is Hard & Getting Harder: Q&A with Cadi Jones, Commercial Director EMEA, Beeswax
As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that she has joined Beeswax as commercial director in EMEA, ExchangeWire speaks with her about her new role, the value of independent ad [...]
Oath Unifies Its Ad Tech Products Under One Brand
Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of [...]
OTT Is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why the future is independent ad tech, Ari Lewine (pictured below), [...]
Connected TV: The Key to the Cross-Device World
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally. And in the UK, it’s growing at a rate of knots, with ad revenue on [...]
What Is Holding Programmatic Back from Mainstream Dominance?
At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn in the UK next year, representing almost 85% of digital display. In this piece for ExchangeWire, Tim Webster, CSO and co-founder, The [...]
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