Latest Stories

• Weekly Focus: Ford Motors Test-Drives Alibaba Auto Vending Machine

  7 years ago News

  

  This week, the spotlight is back on Alibaba's Tmall, where Ford Motor has offered up more than 100 vehicles for customers to try out via the e-commerce operator's newly launched Super Test-Drive Centre. Dubbed 'China's first auto vending machine', the [...]

• The Future of Cross Device

  7 years ago News

  

  The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri (pictured below), chief strategy officer, Screen6, exclusively for ExchangeWire. Those [...]

• The Video Ad Multiplier Effect

  7 years ago News

  

  The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the 'video ad multiplier [...]

• Understanding Your Customer Through Data: Q&A with Salesforce

  7 years ago News

  

  Despite the fact that we are producing more data than ever before, using this data to engage customers and drive sales is an ongoing challenge for retailers. In this Q&A with RetailTechNews, Chris Wood, vice president, UK retail, Salesforce, discusses [...]

• Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia [...]

• How We 20 Percenters Survive the Duopoly

  7 years ago News

  

  When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a world of trouble. Things are far from 'grand' in digital advertising. Google and Facebook completely dominate the market. Their market [...]

• What Has Your Data Done for You Lately?

  7 years ago News

  

  Access to information has been revolutionised by the internet; and big data now provides insights on consumers at the touch of a button. However, the demographics that have historically guided our comms planning are becoming increasingly meaningless. Tyler Greer (pictured [...]

• Beast from the East Causes Increase in Online Sales; John Lewis Closes Online Gap on ASOS

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Beast from the East Causes Increase in Online Sales; John Lewis Closes Online Gap on ASOS; and Shifting Concept of Loyalty & Rewards. Beast [...]

• Google’s Crackdown on Ads – Let’s Just Read Between the Lines Here

  7 years ago News

  

  Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below), UK managing director, YOC, looks at the new rules as they are now permanently enforced, investigates how they came about, [...]

• Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent's 2017 [...]