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  • UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

  • Amazon Go Finally Launches; Alexa Coming to Android & iOS

    News

    RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Go finally launches; Alexa coming to Android and iOS; and Amazon [...]

  • 2018: The Year of Intelligent Marketing

    News

    To remain competitive in a crowded marketplace, and ensure sustainable growth, many businesses are focusing on becoming more customer-centric and less product-centric. The old adage of the customer being king has never been more true. At the core of this [...]

  • Rise of the Voice Assistants & How to Market to Them

    News

    From artificial intelligence (AI) to smart cars, drones to domestic robots, a seemingly endless number of tech innovations were announced at CES this year – all of which are set to improve the ways we experience the world around us. [...]

  • Technology Key Focus for Retail Customer Experience Improvements; Consumers Are Embracing the Connected Retail Experience

    News

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Technology key focus for retail customer experience improvements; Consumers are embracing the connected retail experience; and are consumers ready to go cashless? Technology Key Focus [...]

  • Is Linear TV Finally Ready to Change? 3 Innovations We Could See in 2018

    News

    In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve. As digital offerings and internet-connected content become more popular among audiences, traditional broadcasters need to think long and hard about [...]

  • Weekly Focus: C2C Marketplace Fights Fraud with AI

    News

    With millions of products listed on its site, and sales negotiation taking place mostly between consumers, Carousell recognises the need to ensure its marketplace remains a safe environment and it has turned to artificial intelligence, as well as machine learning, [...]

  • The Future of Addressability Across Channels

    News

    Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, [...]

  • More Retail Chains? How Blockchain Will Disrupt the High Street

    News

    Blockchain, the technology behind Bitcoin, has potential far beyond cryptocurrency. It could even revolutionise retail. Writing exclusively for RetailTechNews, Cesare Gussago, Riccardo Ottolenghi, and Edmund Abel-Smith, strategy experts with PA Consulting Group, have a look at a number of potential applications [...]

  • Now & Next: Header Bidding

    News

    Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]

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