Latest Stories

• Weekly Focus: Alibaba Goes for Convenience, Convicts & Cars

  7 years ago News

  

  This week, we kick off the new year with a look at how Alibaba is adding merchants to its ecosystem by modernising China's convenience stores as well as arming local prisoners with e-commerce skillsets. The Chinese online retailer runs a programme [...]

• Viewability is Subjective: Q&A with Ignasi Prat, Tappx

  7 years ago News

  

  Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed and implemented by some of the players. Ignasi Prat (pictured below), CMO, Tappx, believes that [...]

• Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Smartphone spending overtakes tablet spending; Programmatic ad-buying is set to soar in 2018; and Fraud [...]

• CTV Pushes the Boundaries of Advertising Possibilities: Q&A with Andre Swanston, Tru Optik

  7 years ago News

  

  Connected TV (CTV) continues on an aggressive growth swing. But there are still quite a few challenges, which if not addressed, will be a major roadblock to support this growth. Andre Swanston (pictured below), CEO and co-founder, Tru Optik, talks [...]

• E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong [...]

• Data to Take APAC Centrestage in 2018

  7 years ago News

  

  From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]

• The Blockchain Utopia Ad Tech Has Waited For

  7 years ago News

  

  Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where 'market' dynamics [...]

• Important to Realise Addressable TV Is in Its Infancy: Q&A with Kevin O’Reilly, CTO, TVSquared

  7 years ago News

  

  Change is afoot in TV advertising. A shift in viewing habits, coupled with advances in sophisticated targeting, signal a new era for the TV market. Speaking exclusively with ExchangeWire, Kevin O’Reilly, CTO of TVSquared, discusses addressable TV, the circumstances driving [...]

• Tracking Is Dead. Long Live Advertising!

  7 years ago News

  

  In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for user experience and against those shoes you didn’t buy that follow you around the internet, [...]

• Triton Digital Takes Audio Marketplace to South Africa; Captify Expands to Spain

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Triton Digital partners with South African 365 Digital; Captify expands to Spain; Bitposter collaborates with OOH Yes; Lotame integrates Nordics data; Independent [...]