Latest Stories

• DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste

  8 years ago News

  

  With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]

• SunMoon Now Sells More Than Apples With ERP

  8 years ago News

  

  Once a company that had just one product on its inventory, SunMoon is discovering a whole new world of possibilities that an enterprise resource planning (ERP) system can bring. It is, however, taking the time to ensure all processes and [...]

• Is It Worth Brands Pursuing 100% Viewability?

  8 years ago News

  

  Ask any brand for its optimum viewability target and the chances are the answer will be 100%. This is an understandable goal, given viewability is a prerequisite for engagement – an impression has no opportunity to engage if it can’t [...]

• It’s Time to Finally Stop Ad Fraud

  8 years ago News

  

  Ad fraud affects every stakeholder in the advertising industry. But rather than doctor the symptoms, the industry needs to get together to work on the roots of the problem. Nigel Gilbert (pictured below), VP of strategic development EMEA, AppNexus, takes [...]

• Retail Research: Desktop Leads Mobile for Research & Purchase of Christmas Goods

  8 years ago News

  

  More than three-quarters (76%) of consumers have made a purchase on Amazon during their Christmas shopping, with 48% making it their first port of call when searching for items. These are among the findings from RetailTechNews’ latest whitepaper, which also [...]

• Data Fragmentation Is the Biggest Challenge: Q&A with Tijs van Santen, Impact Radius

  8 years ago News

  

  The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources, and is fragmented within various systems, how can a marketer properly use that data to make the best decisions for [...]

• Audio.ad Introduces DSP; LATAM Advertisers Willing to Pay More for Brand Safety

  8 years ago News

  

  In this week's LATAM Roundup: Audio.ad launches its DSP in Latin America and in the hispanic market in the United States, including deals with more than 500 publishers worldwide; More than half of Latin American advertisers are willing to pay up [...]

• Ads.txt nur bei 2.5% der Domains; Tapad wächst in Deutschland

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ads.txt in Deutschland unterrepräsentiert; Tapad will in EMEA investieren; Adform enttarnt "Hyphbot"; und Fünf Fragen an Stefan Husemann, CEO, Advertising Alliance. Ads.txt in Deutschland [...]

• The War on Ad Fraud: Every Day Is Safer than the Day Before

  8 years ago News

  

  Ad fraud: a billion-dollar problem and a surefire way to get rich quick. For the criminals doing it, that is, writes Sacha Berlik (pictured below), managing director EMEA, The Trade Desk, exclusively for ExchangeWire. For advertisers, it’s a huge hole [...]

• Adform Uncovers Hyphbot Scam; Audience Data Demand Increases

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies massive Hyphbot scam; Increasing demand for audience data; New attribution product by Location Sciences; Ad blocking guide by AOP; Tapad [...]