Latest Stories

• We've Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel

  8 years ago News

  

  The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that's even before the onset of programmatic, which has changed the landscape beyond recognition. But what does 'programmatic' actually mean for the OOH industry and [...]

• Mobile-Only Applies to All: Q&A with Petra Vorsteher, Chief Alliances Officer & Co-Founder Smaato

  8 years ago News

  

  Where to next with mobile app monetisation? ExchangeWire speaks with Petra Vorsteher, chief alliance officer and co-founder, Smaato, about mobile-only, the diversity in ad tech, and why Hamburg is an exciting place to watch, when it comes to ad tech. ExchangeWire: Where [...]

• Publishers Are the Glue That Holds the Landscape Together: Q&A with Max Pepe, VP Marketing, Mozoo

  8 years ago News

  

  As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company's recent acquisition of [...]

• Facebook Expands Audience Network in Brazil; Social Media Gets 27% of Digital Investments in Argentina

  8 years ago News

  

  In this week's Latin American Roundup: Facebook expands Audience Network in Brazil, allowing Instant Articles integration and aiming publishers to use the solution to monetise their inventories within the social media platform; Social media gets 27% of digital investments in [...]

• Milliarden-Schäden durch Device-ID-Betrug; Coalition Against Ad Fraud

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Betrugsmasche Device-ID-Fraud; Adjust holt neue Mitglieder in die Coalition Against Ad Fraud; In-App Ad Spend boomt; und Fünf Fragen an Andreas Joebges, RMG. Device ID [...]

• Understanding the Evolution of the Chinese Digital Video Landscape

  8 years ago News

  

  Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what Chinese netizens are keeping their eyes glued to, in the latest instalment from the China Expert series. Watching video online has long become [...]

• Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video

  8 years ago News

  

  In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video's [...]

• £11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend forecast 2017; Bitposter inks new partnerships; Device ID fraud costs USD$1bn (£730m) in damages; Funding for Funnel; PRISA uses [...]

• It’s Time for Advertisers to Abandon Desktop Buying Technology

  8 years ago News

  

  Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities available, they need to be using the best technology to make that happen. Writing exclusively for ExchangeWire, Renaud Biet (pictured [...]

• Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Measurement still needs improvement; Female CMOs more prevalent in the US [...]