Latest Stories

• Adblocking-Statistik für Deutschland; Neue Brand-Safety-Maßnahmen von Admetrics

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Zwei Drittel der deutschen Internetuser setzen Adblocker ein; Admetrics verstärkt Brand-Safety-Maßnahmen; und Media Impact kooperiert mit Vidazoo. Adblocking bleibt Problem in Deutschland Beim Thema Adblocking können deutsche Marketer nach wie vor [...]

• Slower Growth Rate for Ad Blocking in Europe; Tealium Announce Data Integrations

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium integrates new data sources; Brand safety features at Admetrics; Top DSPs and DMPs, according to [...]

• 'Transparency for a Fair Price' – Q&A with Diana Loriot, Sociomantic Labs, On the Trends in Data-Driven Marketing

  8 years ago News

  

  Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about global trends in digital marketing, the challenges of transitioning into new cultures, and the deplorable lack of women in ad tech. ExchangeWire: [...]

• Confusion Around Fake News; Spamming Consumers

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Confusion around fake news; Spamming consumers; and Ad blocking lower [...]

• Breathing New Life into Digital Advertising

  8 years ago News

  

  Have we lost the art of advertising in digital? Elliott Clayton (pictured below), vice president of media UK, Conversant, believes the basic principles of marketing are being ignored, in favour of conversion chasing. Writing exclusively for ExchangeWire, Clayton explains why personalisation [...]

• Personalised Feed Experience Comes to the Open Web: Q&A with Adam Singolda, Taboola

  8 years ago News

  

  Viewing advertisements across can be a disorganised experience. Publishers are trying to grow their revenue by selling space, no matter where that space may be, and brands are also trying to find the safest and best environments to advertise, which can [...]

• Help Me Help You: Stop Rewarding Bad Behaviour

  8 years ago News

  

  How do we rid the industry of the ills that plague us? Mike Shehan, CEO, SpotX, has a few ideas. Writing exclusively for ExchangeWire, Shehan provides a list of actions buyers must take to help reward good industry behaviour and minimise ad [...]

• AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia online ad spend up 7.2%; Singapore Tourism tap Tencent ad platforms; Singapore SMBs offered help in [...]

• Ad Networks That Compete on Price Won't Last in China

  8 years ago News

  

  An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship. Richard O'Connell, general manager of MobAir's China operations, observes that some ad networks [...]

• WPP Combining MEC & Maxus; AudienceScience Closes Business

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience Science close business; xAd partner with DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat; Mediaocean [...]