Latest Stories

• Thanks to Technology, Video Creation Has Been Democratised: Q&A with Dror Ginzberg, CEO & Co-Founder, Wochit

  8 years ago News

  

  As advertiser and publisher investment in video continues to grow at a huge scale, the breaking down of barriers to the development of video content and distribution, as well as the realisation of economies of production scale, are starting to [...]

• Advertisers Benefit from Local Data Expertise & Cross-Country Consistency: Q&A with Paul Martin, Xaxis EMEA

  8 years ago News

  

  What does the changing face of data signal for the future of advertising? Are advertisers maximising data and how is it being utilised differently from market to market? What role will AI play? Paul Martin, vice president analytics and insight, [...]

• Mobile First: Stop Talking, Start Acting

  8 years ago News

  

  ‘Mobile first’ is the digital advertising world’s constant mantra. Writing exclusively for ExchangeWire, Farzad Jamal (pictured below), general manager UK, Mozoo, explains how we need to start practising what we preach, highlighting key methods advertisers and agencies should be adopting to make [...]

• Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

  8 years ago News

  

  In this week's LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; [...]

• Deutsche Unternehmen nicht auf GDPR vorbereitet; Google bringt Adblocker für Chrome

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: GDPR-Umsetzung in Deutschland; Google Chrome bekommt Adblocker; Markensicherheit bei Snap; und Fünf Fragen an Jürgen Galler, 1PlusX. Deutsche Unternehmen nicht auf GDPR-Implementation vorbereitet Die Datenschutzgrundverordnung GDPR wurde [...]

• The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences

  8 years ago News

  

  We are in the era of empowered customers who define the customer experience on their own terms. New technologies are enabling new innovative experiences, which are in turn driving increasing customer expectations. This leads to the requirement for business transformation; [...]

• Snap's Brand Safety Coalition; Infectious Media Cooperates with Screen6

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and DoubleVerify to a strategics brand safety council; Infectious Media integrate Screen6's cross-device ID; Pubmatic extends [...]

• Advertisers Set the Tone; If They Don't Care, Nobody Will: Q&A with Marc Goldberg, CEO, Trust Metrics

  8 years ago News

  

  In the plexus of traffic quality, brand safety, ad fraud, fake news, and transparency, the more the industry fuels the conversation, the more it seems it's creating a rod for its own back. ExchangeWire speak with Marc Goldberg (pictured below), [...]

• Bringing Transparency & Trust Back to Advertising: Q&A with Andrew Susman, Empower

  8 years ago News

  

  Transparency and trust are two of the biggest problems plaguing the online advertising industry today. Andrew Susman (pictured below), vice president, New York, Empower, talks about how a newly formed consortium of advertising professionals has been formed to tackle these [...]

• GDPR Misconceptions; Consolidated Ad Fraud

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]