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Driving the Industry Forward with Collaboration
Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at least, collaboration is a concept that could definitely be worked on and developed. Collaborating with potential industry competitors may not [...]
Who Is Responsible for Programmatic?
Often, asking who is responsible for programmatic advertising results in a misinterpretation that the 'who' has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn't as simple as that. Writing exclusively for ExchangeWire, Ditsch [...]
LATAM to Reach 2.5bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28%
In this week's LATAM Roundup: a recent study forecasts 2.5 billion connected mobile devices in Latin America by 2025, in a market that is expected to reach £278bn in revenues; digital advertising grows by 28% in Mexico, where programmatic media already [...]
Solides Wachstum von Programmatic in Deutschland; smartclip kooperiert mit Goldbach Audience
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Wachstumsrate von Programmatic in Deutschland; smartclip und Goldbach Audience kooperieren in Österreich; Ströer und Seeding Alliance machen Programmatic nativ; und Fünf Fragen an [...]
Native Delivers Brand Safety in a Programmatic World
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally misleads audiences, allowing advertising to disguise itself as genuine editorial content, while [...]
Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data [...]
Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation
We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one [...]
The Evolution of Programmatic OOH Advertising
While programmatic advertising for out-of-home (OOH) media has been slower to gain a foothold compared to digital advertising, movement in the space is finally being made, and at a faster pace. Writing exclusively for ExchangeWire, Ken Sahlin (pictured below), CEO, [...]
Weak Demand for Voice Assistants; Advertising is Enhancing Commutes
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Weak demand for voice assistants; Advertising is enhancing commutes; and [...]
Header Bidding: Should Publishers Partner Up or Go Solo?
Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple streams of demand to bid on the same inventory simultaneously, media buyers have increased access to inventory and publishers enjoy [...]
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