Latest Stories
Taboola kooperiert mit Ströer; Mehr Adblocker auf Mobile als auf Desktop
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Taboola und Ströer kooperieren; Mehr Adblocker auf Mobile als auf Desktop; Neue Führungskraft bei Sizmek; Exklusivdeal zwischen adsquare und GfK; und Fünf Fragen an Bernd Hacker, Sprinklr. Exklusivdeal zwischen [...]
Now & Next: Programmatic Audio
Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from [...]
Leadership Change at Sizmek; InMobi Partners with Adsquare
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare partner; Yieldify Conversion Platform; Hootsuite acquire AdEspresso; and Spotad land USD$3.5m (£2.8m) in funding. Sizmek CEO [...]
Retailers Need to Think Beyond Flashy Tech to Drive Footfall
We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As Theo Theodorou (pictured below), general manager of EMEA, xAd explains, retailers need to get to grips with [...]
The Death of the Cookie; Native In-Feed Rises
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The death of the cookie; Native in-feed rises; SMEs missing [...]
Why the Rise of Audio Consumption on Connected Devices is Fuelling New Opportunities for Advertisers
Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the year of mobile and the year of video. But, asks Oliver Deane, director of commercial digital, Global, what about the year of [...]
We Got Lucky with Methbot; Let’s Not Take it for Granted
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and the Netherlands. According to White Ops, responsible for bringing Methbot's work to light, it was [...]
Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but, as Asaf Greiner, Founder and CEO of Protected Media explains [...]
SEA Markets See Disparate Digital Ad Spend; China Bank Brands More Valuable Than US Peers
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad [...]
Oracle's Laura Ipsen on Consumer Experience & Data Overload
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved [...]
Popular Tradertalks
Latest Posts
-
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me. -
ATS Singapore 2025: A First Glance at This Year’s Topics -
Women in Ad Tech: Is the Industry Inclusive Enough? -
Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network -
From Risk to Reward: Navigating Brand Safety in 2025
Follow ExchangeWire