Latest Stories

• Most Video Ads Are Consumed Muted: Q&A with Oliver Gold, Commercial Director, YOC

  8 years ago News

  

  The growing trend of muted mobile video consumption means advertisers need to rethink how to engage with their consumers silently. Short of revamping the entire mobile video creative process, how can advertisers connect with their audiences through mobile video ads, [...]

• Ad Week Europe Provided a Reminder That the Smartphone Dominates

  8 years ago News

  

  Digital consumers are mobile consumers. Gone are the days when digital marketing needed to incorporate mobile into plans. Now, digital marketing must be led by mobile strategy, as that’s the go-to device for modern consumers. This was a point of [...]

• EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for [...]

• Trend Spotting: Ad Tech Experts on the Main Talking Points at Ad Week

  8 years ago News

  

  Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and [...]

• The Evolution of Out-of-Home Advertising & How the Industry Can Help

  8 years ago News

  

  Developments in OOH mean that it has the potential to truly deliver on the promise of programmatic. OOH is on a programmatic journey and needs the support of the industry to ensure the destination is reached successfully. Cadi Jones (pictured below), [...]

• Mobile’s Hierarchy of Needs; Demands of the Tech-Savvy

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile’s hierarchy of needs; Demands of the tech-savvy; Guidelines driving [...]

• The Nordics Contribute Heavily to Overall Video Growth: Q&A with Stephen Byrne, SpotX

  8 years ago News

  

  They may be small in size, but the Nordic markets pack a punch when it comes to their digital savvy, relative to other European markets. Their size makes them agile when it comes to digital advertising and technology, with advertisers [...]

• ExchangeWire Expand Global Footprint with New US Industry Hire

  8 years ago News

  

  Today (29 March) ExchangeWire have announced the appointment of Diane Harding (pictured) as US head of content. Harding joins the growing ExchangeWire team as the first US-based hire, reinforcing ExchangeWire's international growth trajectory. Harding's appointment continues ExchangeWire's approach of hiring talent from within [...]

• 'I Wish There Were More Knowledge Sharing Between Markets': Q&A with Vincent Potier, Captify

  8 years ago News

  

  ExchangeWire speak with advertising veteran, and Captify COO, Vincent Potier about his take on ad tech in 2017; the industry opportunities that exist for behavioural targeting; and how we can learn from our friends across borders. ExchangeWire: What are the core topics [...]

• 5 Asian Cities Among Top Ad Growth Drivers; AU Advertisers Not Seeing Full Returns

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Five Asian cities among top ad growth drivers; AU advertisers not seeing full returns; IAB AU join [...]