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Cross-Device: Let’s Go Back to the Future
It is that time of year. A time to reflect on the progress of 2016 and to predict developments to occur in 2017. Like our appetites when approaching a buffet line at CES, we tend to over-predict the capabilities which [...]
Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers [...]
One Big Trend in DACH is Native Ads: Q&A with Maciej Wyszynski, Sociomantic Labs
Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the [...]
Latin America Trends in the Programmatic Market in 2017
In the first LATAM RoundUp in 2017, some of the leaders of ad tech in the region talk about the main achievements and changes to the market in 2016 and what they expect in the new year. According to IAB Brazil, [...]
Mobile Ad Fraud Exists Where Advertisers Least Expect It
Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is one of their biggest fears, according to a recent eMarketer report; and they’re right to be worried. Despite many deploying [...]
China Must Work on Trust & Transparency in 2017
For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred. ExchangeWire spoke with three executives who identified [...]
Header Bidding is Coming to Video – But Not Like You Think
For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers [...]
Why Local Media Continues to Grow in Influence for Both Local & National Brands
According to Local Media Works, local news brands, in print and online, are among the UK’s most popular media, reaching 40 million people each month (JICREG, 2015) – that’s more than the population of Canada. Yet even with these impressive [...]
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. They also need to realise that programmatic is more than a trading [...]
2017 is the Year When Marketers Take Back Control
For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information, marketing technology, data, and creative have all ultimately been controlled by someone other than the [...]
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