Latest Stories

• Adition und Tisoomi kooperieren; Partnerschaft für adsquare und AOL

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Tisoomi vertiefen Kooperation; adsquare und AOL; und AppNexus stellt SSP für Goldbach.   Adition und Tisoomi bauen Zusammenarbeit aus Adition will auch Adblocker-Nutzer ansprechen. Dazu integrierte der Adserver im vergangenen [...]

• Getting Ahead of the Game: Why & How Publishers Should Use Header Bidding

  8 years ago News

  

  The top priority for publishers today is maximising revenue from their ad inventory. Techniques such as header bidding are making this possible; and while the concept itself isn’t brand new, adoption is on the rise as more publishers begin to [...]

• PubMatic Extend Header Bidding; Mobile Ad Network Ranking

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Header bidding for mobile in-app by PubMatic; AppsFlyer Performance Index; Ericsson test mobile ad platform; YOC add subtitles to Facebook autoplay ads; adsquare [...]

• Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation

  8 years ago News

  

  Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong opening was only bettered by their continued first-day performance, hitting a high of USD$26.05 (£17.82) [...]

• The US Has Higher Quality & Service Expectations: Q&A with Jerem Febvre, Sublime Skinz

  8 years ago News

  

  Many European ad tech companies have their sights set on expanding into the US market, but what does it take to succeed? ExchangeWire speak with Jerem Febvre, co-founder and president US, Sublime Skinz about important considerations and challenges they faced when [...]

• Mobile App Use on the Decline in Europe; Mobile Data Shows More App Installs, Less Loyalty

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile app use on the decline in Europe; Mobile data [...]

• Location, Location, Location: Why It Finally Hits Home for Advertisers in 2017

  8 years ago News

  

  Most people could agree that 2016 was a rough year. For digital advertising, and others, the bumps were poignant: 'fake news' overtook real news and distrust in agencies flared as transparency problems came to light. While some may not have been [...]

• Advertising’s Westworld: How the Industry Can Help Brands in Distress

  8 years ago News

  

  The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit to change to achieve a more transparent ecosystem. As Jonathan Gardner, VP of communications, Turn, explains to ExchangeWire, there's [...]

• Ad Tech Isn't Dead; Long Live Ad Tech

  8 years ago News

  

  Ad tech and its constituent parts have taken a bit of a beating of late. It's not been easy for the digital advertising industry, with many high-profile issues claiming all the column inches. There's almost a collective sense of schadenfreude [...]

• Mobile Video Ad Demand Expected to Grow in SEA; Amobee Buy Marketing Tech Platform

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video ad demand expected to grow in SEA; Amobee buy marketing tech platform; Publicis take startup scheme [...]