Latest Stories

• News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

• Pressing on with Programmatic at dmexco 2016

  9 years ago News

  

  dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

• Silver Audiences Booking Holidays Online; iOS Not Immune to App-Install Fraud

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Grey audiences booking holidays online; iOS not immune to app-install fraud; [...]

• Extolling the Virtues of the Five-Second Video Ad

  9 years ago News

  

  Why did the 30-second ad become the default and is the five-second ad the future for which we should all be striving? Mike Nicholson (pictured below), director of mobile business development, EMEA, OpenX, certainly thinks so. Nicholson explains for ExchangeWire [...]

• The Measurement Revolution: A Universal User Token for the Web

  9 years ago News

  

  The future of measurement is the adoption of a universal user token. A blunt, yet nonetheless accurate, statement that seems to be the consensus across the industry. Are we even remotely close to achieving this? The answer is yes, thanks [...]

• MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MasterCard: Asian consumers want brands to give back; Dentsu in damage control amid overcharging scandal; WPP goes [...]

• India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

  9 years ago News

  

  Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack. Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel [...]

• AI Makes the Headlines – but for All the Wrong Reasons

  9 years ago News

  

  AI is powerful. AI is transformational. AI is the future. All true statements, yet all worryingly pointing to the fact the humans are rendering themselves surplus to requirements. Nicholas Larder, digital strategy director, Mediavest, thinks we shouldn't be so quick [...]

• If Twitter is Struggling with App Monetisation, What Hope Do the Rest Have?

  9 years ago News

  

  App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year's dmexco conference. Here, Natanson writes exclusively for ExchangeWire about how Twitter's struggle to monetise their app points to a wider [...]

• Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?

  9 years ago News

  

  Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch's co-founder, Tom Barnett (pictured below), says that, [...]