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State of the Nation: Cross-Device & the Move to Identity
Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet greater fragmentation due to the proliferation of devices. Gareth Davies (pictured below), CEO, Adbrain writes exclusively for ExchangeWire about the evolution [...]
Affiliates Are Evolving into Digital Partners: Q&A with Erik Mikisch, Performance Horizon
Affiliate marketing – the digital performance channel, which exists relatively under the radar when referring to the growth of digital advertising overall. However, as an efficient digital channel with continued growth. How is this channel evolving and how is changing [...]
Where the Wild Bots Are: The Rise & Rise of Ad Fraud
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured [...]
New Metric for Video Campaigns in Brazil; Adsmovil Partners Brazilian Startup
This week in the Latin American Roundup: DynAdmic launches AVOC metric in Brazil aiming to influence the online video market away of traditional complete CPV; a partnership between Adsmovil and In Loco Media in mobile apps advertising in Brazil and [...]
Step-change in Kids’ Media Scalability & Performance: Q&A with Dylan Collins, SuperAwesome
As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids' digital market is burgeoning into a multi-billion-dollar opportunity. With the recent launch of REX, the world's first child-safe programmatic exchange, the [...]
Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]
Standardisation Will Allow More Players in Programmatic Audio: Q&A with Tim Sims, VP Inventory Partnerships, The Trade Desk
With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify's recent announcement that it's partnering with The Trade Desk, Rubicon Project, and AppNexus to launch [...]
A Digital Detox; Rising Popularity of Branded Content
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: A digital detox; Increased digital marketing spend; Rising popularity of branded [...]
Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean
We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory (pictured below), CRO, Mediaocean tells ExchangeWire how, from their unique position within the industry, they see it changing and what these [...]
Adform Inks Partnership with India in Sight; AdAsia Launches Video Network & Production Services
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China [...]
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