Latest Stories

• Education of Advantages of In-app Needed: Q&A with Cristina Constandache, Cheetah Mobile

  9 years ago News

  

  There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind [...]

• Microsoft's Earnings Easily Exceed Expectations

  9 years ago News

  

  Yesterday (19 July), Microsoft (NASDAQ:MSFT) announced earnings for the quarter ended 30 June, 2016. The company's flagship cloud product, Azure, saw revenue grow 102%, proving to the market that Microsoft is serious about closing the gap with market leader Amazon. Microsoft's earnings easily exceeded analysts' expectations, [...]

• Five Ways to Train the Next Generation of Programmatic Talent

  9 years ago News

  

  Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their existing team, there remains one important resource needed to achieve success: talent. In this piece, Michelle Chen (pictured below), director, learning [...]

• A Single Customer View – Why Email Holds the Key to Success

  9 years ago News

  

  The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a [...]

• Yahoo & Netflix Struggle While IBM Surges Forward

  9 years ago News

  

  Yesterday (18 July), Netflix (NASDAQ:NFLX), Yahoo! Inc. (NASDAQ: YHOO) and IBM (NYSE:IBM) revealed Q2 2016 performance figures. In this piece we discuss: How Yahoo continues struggle as sale looms; The end of Netflix's explosive growth period; and IBM close to showing [...]

• Programmatic Has Endless Branding Opportunities: Q&A with Paul Carolan, Widespace

  9 years ago News

  

  Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more brands recognising its benefits as an awareness tool, how can both brand and direct response advertisers continue to achieve success? [...]

• Dentsu Group Launch Another Company in Brazil; Mobile Penetration to Reach 70% in Colombia

  9 years ago News

  

  This week’s Latin American Round Up brings news about iProspect Enterprise, which debuts its operations in Brazil; Colombia’s mobile market numbers, behind only Argentina and Chile in terms of mobile penetration; and Brazil’s newest startup accelerator: Smart Hub, which will [...]

• Automated Cinema Advertising: Q&A with Jay Sears, SVP Marketplace Development, Rubicon Project

  9 years ago News

  

  Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema. ExchangeWire speak with Jay Sears (pictured below), SVP marketplace development, Rubicon Project about how their partnership with Screenvision Media to [...]

• UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK [...]

• Marketing Clouds' Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage

  9 years ago News

  

  Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured below), co-founder and CEO, CrossEngage, which is a German company trying to solve advertisers’ cross-channel [...]