Latest Stories

• Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to [...]

• Collision & Convergence – Hype or Reality?

  10 years ago News

  

  Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests five approaches to improve customer-marketer relations.  As ad tech and martech collide, an existential identity crisis [...]

• iClick & Tencent Sign Native Ad Deal; Singapore's IAB & MMA Get New Executive Teams

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: iClick & Tencent sign native ad deal; Singapore's IAB & MMA get new executive teams; Adyoulike goes [...]

• Fragmentation & Opaque Pricing Top Challenges for APAC This Year

  10 years ago News

  

  A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media fragmentation and a lack of transparency in the buying process. A significant increase in websites over the past decade has [...]

• Double Digit Growth in Video; Rich Media Trumps Banners

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK publishers see 23.8% growth in video; Rich media delivers [...]

• The Era of Programmatic Creative

  10 years ago News

  

  Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured below) suggests how marketers can create the perfect mixture. Nearly a decade has passed since programmatic [...]

• Adsmovil's Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015

  10 years ago News

  

  In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States that has been heating the local online market; two new [...]

• The Move to Trading on Viewability

  10 years ago News

  

  Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science. During 2015, the digital industry, as a whole, has placed much greater emphasis on viewability as [...]

• Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification

  10 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts's programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up. Appnexus [...]

• APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers moving from display ads to content; ANZ sees programmatic ad growth in all formats; DataXu [...]