Latest Stories

• Can Mobile Operators Strike Back in 2015?

  10 years ago News

  

  Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact remains operators are underachieving when it comes to generating mobile advertising revenue. But certain players [...]

• Ad Tech M&A in 2014 Explained

  10 years ago News

  

  M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm AGC Partners, with demand for video and data management platforms (DMP) driving growth in the [...]

• Rob Norman, GroupM Chief Digital Officer, Talks Programmatic Strategy, Ad Tech & How Agencies Remain Competitive

  10 years ago News

  

  Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists around the world. Here Norman speaks to ExchangeWire’s Wendy Hogan on programmatic strategy, navigating ad tech and supply and how [...]

• Native Programmatic – A Modern Marketing Amalgamation

  10 years ago News

  

  'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general manager, mobile, explains how both approaches can be used in conjunction to maximise media-buying efficiencies as well as publishers' revenue [...]

• 2014, The Year Programmatic Went Cross-Screen

  10 years ago News

  

  It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas update brought "cross-screen" to the lexicon of ad tech in 2014. ExchangeWire examines how US-based cross-screen advertising firm Drawbridge hopes [...]

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week's edition: Google's Euro woes continue in Europe; ExchangeWire Research division unveiled; AppNexus mans up in Europe to woo publishers.  Google's pain falls mainly [...]

• Rebecca Muir to Head New ExchangeWire Research Division

  10 years ago News

  

  ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers', by helping them better understand how it fits into the wider marketing mix, with Rebecca Muir (formerly of Google, Marin [...]

• TubeMogul: South East Asia sees Double-Digit Growth

  10 years ago News

  

  Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising.  TubeMogul released its quarterly 'State of Programmatic Video' report this month, revealing that all [...]

• Times of India Investing in Ad Tech Stack to Ensure Continued Growth

  10 years ago News

  

  Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group, Times of India Group, and how programmatic advertising is playing a crucial role with its digital venture Times Internet (TIL). The TIL reaches over 70 million monthly [...]

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers are getting good at programmatic; Cross-screen is top of mind among European advertisers.  Google says less than half of all ads [...]