Latest Stories

• MOSAIC Data Comes To Mobile With AdTruth Integration

  11 years ago News

  

  Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading figures in the advertising industry call for clarity over ad tech, and warned over the perils of increasingly dominant players.  AdTruth [...]

• Why The IAB Numbers Show Us Programmatic Is An Unstoppable Force

  11 years ago News

  

  The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.  The [...]

• 'Cross-Screen' Is The Buzzword Du Jour As Digital Upfronts Enters Full Swing

  11 years ago News

  

  This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising [...]

• Publicis Acquires 20% Of Matomy For £40m

  11 years ago News

  

  Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the value of the deal to £51m, in the latest round [...]

• ATS Comes To New York On 4 November; Event Agenda Now Published

  11 years ago News

  ATS is now on three continents - well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US debut where it will again facilitate debate with a deep technology and data focus, as [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

• First Class Data Is Your Ticket To Success

  11 years ago News

  

  One of ExchangeWire's industry insiders discusses one of the ac tech's key buzz phrases - 'big data' - and how it is now inextricably linked to CMOs, but also highlights how not all data is created equally, and warns marketers over [...]

• Ad Tech Firms Prepare For Bolstered US Profile

  11 years ago News

  

  Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries' largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015.  With Ad [...]

• Facebook Poses Further Threat To Google With Full FAN Roll Out

  11 years ago News

  

  Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which is now available with host of new features, after an earlier trial this year.  FAN lets [...]

• Giving RTB Partners ‘First Look’ Hurts the Publisher’s Bottom Line

  11 years ago News

  

  Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model can seriously impact upon their bottom line.  There are a number of very important considerations when undertaking any kind of exclusive [...]