Latest Stories

• Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030

  4 weeks ago News

  

  Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [...]

• HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2

  4 weeks ago News

  

  HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]

• Digest: Netflix Inks Linear TV Deal with TF1; Trump to Delay TikTok Ban for a Third Time; CMA Throws Google a Lifeline 

  4 weeks ago News

  

  In today’s Digest, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google’s Privacy Sandbox a lifeline. Netflix Inks Linear TV Deal [...]

• WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media 

  4 weeks ago Podcast

  

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.  She expands on three key [...]

• AMI Joins Forces with Experian to Empower Independent Agencies

  4 weeks ago News

  

  The Alliance of Media Independents (AMI), the UK’s largest collectiveof independent media agencies, is proud to announce Experian as its first official partner. Thislandmark collaboration marks a significant step forward as AMI and Experian join forces to driveinnovation, amplify the [...]

• Finding Ad Tech’s North Star in the AI Era

  4 weeks ago News

  

  Although AI is reshaping the industry, why does is still not feel like we are living in the future? Shirley Marschall explores when the real future of ad tech will arrive. Gen AI is old news. AI agents are the [...]

• Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX

  4 weeks ago News

  

  In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]

• Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

  4 weeks ago News

  

  Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]

• Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

  4 weeks ago News

  

  Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world's most comprehensive game [...]

• Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

  1 month ago News

  

  In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]