Latest Stories

• billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

  2 months ago News

  

  billups' EMEA CEO James McEwan and managing director UK Nick Bell, examine the current state of out of home (OOH) advertising and how its role is evolving as demands for data and optimised performance increase. They look at how media [...]

• Digest: Channel 4 Launches AI Ad Tool for SMEs; Twitter Co-Founder Finances App to Bring Back Vine Videos; Jeff Bezos Creates AI Startup

  2 months ago News

  

  In today’s Digest, we discuss Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project Prometheus.

• Experian’s Sarah Robertson on the Rise of Super Signal Aggregators: What Does the Industry Gain? 

  2 months ago News

  

  Sarah Robertson, chief product officer at Experian Marketing Services, looks at the rise of super signal aggregators (SSAs). She examines what industry members can gain, from helping them adhere to privacy regulations, to enabling more precise and relevant targeting. How [...]

• Digest: Havas Denies WPP Talks; Dentsu Prepares for Staff Cuts as International Business Underperforms; Court Orders Google to Pay €572m in Antitrust Damages

  2 months ago News

  

  In today’s Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

• Digest: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

  2 months ago News

  

  In today’s Digest, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

• The Telegraph's Samara Hocihara on AI Litigation, Reddit's Big Moment and the New Browser Wars

  2 months ago Podcast

  

  On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars.

• The Wires 2025: Another Year of Ad Tech Excellence

  2 months ago News

  

  Last night, we celebrated ExchangeWire’s The Wires awards 2025. So who walked away with a prestigious trophy or commendation? Let’s find out…

• The Stack: AI Rules Rewritten

  2 months ago News

  

  This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, [...]

• digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising

  2 months ago Podcast

  

  In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands. They discuss digitalAudience and Mediahuis' latest partnership, looking at [...]

• Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads 

  2 months ago News

  

  In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]