Latest Stories

• Media & Marketing Financials - August 2025

  2 months ago News

  

  With Autumn and ATS London on the horizon, ExchangeWire research lead Mat Broughton takes stock (if you'll pardon the pun) of company financials across the media...

• Don’t Give Away the Advantage: Bring AI to Your Data

  2 months ago News

  

  Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

• Q4, AI, and the Most Wonderful Time of the Year

  2 months ago News

  

  In her latest column for ExchangeWire, Shirley Marschall pours a pumpkin spice latte and muses what Q4 has in store for the ad tech industry.

• Digest: Trump Warns Tariffs on Nations ‘Discriminating’ Against US Tech; Elon Musk’s xAI Sues Apple & OpenAI for Monopoly Practices

  2 months ago News

  

  In today’s Digest, we discuss Trump’s warning of tariffs on nations discriminating against US tech, Elon Musk’s xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.

• Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool

  2 months ago News

  

  In today's ExchangeWire Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer. Walmart grows ads business by 46% Walmart’s advertising revenue increased by 46% year-over-year, as revealed [...]

• Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies

  2 months ago Podcast

  

  In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying. This week's stories: Meta plans [...]

• The Stack: Fines, Rejections, & Capitulations

  2 months ago News

  

  The week was marked by shifting power plays between governments, platforms, and advertisers. MSQ rejected a merger deal which never was with S4 Capital, Google eased Play Store restrictions in Europe whilst simultaneously being hit by regulatory action in Australia, [...]

• From ‘Hi [Name]’ to AI: Has Targeting Crossed the Line?

  2 months ago News

  

  In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...

• Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour

  2 months ago News

  

  In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

• Digest: New Claims Meta Inflated Ad Performance; Google Alters Play Store Rules Amid EU Scrutiny

  2 months ago News

  

  In today’s Digest, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...