Latest Stories

• The Stack: The Ad Duopoly? 

  2 months ago News

  

  This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

• Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

  2 months ago News

  

  In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

• The Ad Tech Toll Road

  2 months ago News

  

  Shirley Marschall took a road trip around Europe, and the experience got her thinking about ad tech tolls...

• Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption

  2 months ago News

  

  In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. 

• Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed

  2 months ago News

  

  Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all… 

• What Publishers Can’t See Can Cost Them: Exposing the Hidden Economics of Ad Safety

  2 months ago News

  

  In her latest column, mobile expert Peggy Anne Salz looks at the importance of providing a safe ads in an in-app environment, and how the danger is sometimes carefully hidden...

• Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit 

  2 months ago News

  

  In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.

• Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe

  2 months ago News

  

  In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles.

• Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model

  2 months ago News

  

  Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...

• The Stack: The AI Visibility Race

  2 months ago News

  

  This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences.