ATS NYC 2016 - The Rise of The Data-driven Publisher
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation Entertainment, and Felix Zeng, Director of Business Development – Programmatic Sales, The Weather Channel.
The panel discussion covers:
– The common data mistakes made by publishers
– What skill sets publishers require to hone their data strategies
– How publishers can work together to scale the data opportunity
– Applications for data outside of audience segments