Can Ad Tech Really Be an SaaS Model? And the Future of the Industry
In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London.
In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, discussed a range of subjects affecting the industry.
Some of the ground covered includes:
– Can ad tech really adopt an SaaS model?
– The viability of independent ad tech
– The role of ad tech in powering internet monetisation
– Why platforms can help innovation in the industry
– Will ad tech and marketing technology merge?