Header Bidding Vs the Ad Server: Who Wins?
At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server’s death knell.
– Matt Prohaska, CEO and Principal, Prohaska Consulting
– Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus
– Dora Michail, Managing Director, Digital, The Telegraph
– Leon Siotis, Managing Director, UK & Southern Europe, SpotX
– Nicole Holtsmark, Head of Commercial Platforms & Data Products, Condé Nast International