How Ad Blocking Changes the Dynamic of Media Trading
In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015.
In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the publisher monetisation model to why users have the right to block ads.
The panel was ably moderated by Jim Edwards, Founding Editor, Business Insider.
The speakers included:
– Roi Carthy, CMO, Shine Technologies Corp
– Ben Barokas, Founder & CEO, Sourcepoint Technologies
– Dan Smith, Director & Head of Advertising & Marketing Law, Wragge Lawrence Graham & Co LLP
– Ian Curtis, Advertising Product Manager, Telegraph Media Group