Event Video

How Can the Industry Capitalise on the Retail Media Promise?

After 10 years in the making, retail media has arrived. Yet what is driving retail media, and how big of an opportunity is it? What can this nascent space offer in a landscape that's becoming increasingly reliant on first-party data? What does media planning and activation currently look like and how are advertisers directing spend here? What are the biggest challenges and how do retail media network owners address them?


Ciarán O'Kane – ExchangeWire (moderator)

Diane de la Baronniere – Haleon

Kiesse Lamour – Wunderman Thompson Commerce & Technology

Jessica Chapplow – Reprise Group UK & IE

Paul Wright – Uber