×

Company details

« Back to

Picnic

Categories:
Data Activation; Inventory Management; Measurement, Attribution & Analytics; Media Buying; Rich Media; Social Marketing Management
Website:
picnic.io
Email:
hello@picnic.io
Geography:
EMEA North America
Location:
Specialism:

Videos

The Wires Global 2020: The Winners
View all

Articles

Predictions 2022: Mobile & In-Game
Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020
Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience
View all

PressBox

Richard Ottoy joins Picnic as VP of Sales to scale Inventory Intelligence across the UK and Europe
Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology
New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology
Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic - Yahoo Top the List
1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic
View all
“We always love using innovative advertising products at Shop Direct and we were incredibly impressed by the results of this campaign. Our customers love using Stories on Instagram, so it was a no brainer to try out this format by Picnic in a new, premium editorial context. We also loved learning about how advertisers can best use Google AMP pages, both from an efficiency perspective but also because of the benefits for the user’s experience. Most of all we loved the results – it ticked every box in terms of having high-quality creative on premium mobile inventory with smart targeting, but the thing that matters is effectiveness. The campaign with Picnic had great engagement metrics and was incredibly effective at driving sales – all in all, a very successful mobile rich media campaign! “
— Alex Wilson, Account Manager, Dentsu Aegis Network on Shop Direct Group

Company description

Picnic is the leader in independent Inventory Intelligence, helping advertisers assess, understand and curate high-quality inventory through the PIQ Data Platform. PIQ scores domains using over 100 signals, from ad density and refresh rates to domain authority and overall page experience. This brings real transparency to sitelists and gives buyers the confidence to choose environments that actually support outcomes. With so many ads ignored or actively disliked, brands lose thousands to placements that interrupt rather than engage. Picnic solves this through two things that work together: high-quality PIQ inventory and creative formats built to add value, not noise. Learn more at www.picnic.io.