PressBox Articles

• Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael Alfaro as head of brand partnerships. Rafael will lead efforts in identifying, securing, and cultivating relationships directly with key brands, [...]

• Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

  2 years ago News

  

  Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention intelligence platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to [...]

• impact.com Announces Fully Integrated Influencer & Creator Partnership Management Platform

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface. The new technology simplifies and [...]

• IAS’s Pre- & Post-Bid Activation Drives Outcomes for Mastercard

  2 years ago News

  

  Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today (July 12th, 2023) launched a case study where Mastercard partnered with IAS to identify the value and efficiency opportunities in utilising our pre-bid solution.  Mastercard, as a leader [...]

• Anzu & IAS Launch First-to-Market Measurement Solution to Validate 3D In-Game Media Quality

  2 years ago News

  

  Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and [...]

• Equativ Levels Up its Gaming Marketplace to Help Advertisers & Publishers Thrive in Fast-Growing Gaming Sector

  2 years ago News

  

  Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category-targeting options and auction packages, alongside a greater range of formats. This expansion of [...]

• Epom Releases White-Label DSP 5.5 with Enhanced Features & Interface Improvements

  2 years ago News

  

  Epom, a leading advertising technology solutions provider, is thrilled to announce the major release of White-Label DSP 5.5. This latest version brings key interface changes and user management improvements to empower advertisers in their programmatic advertising efforts. The key features and [...]

• Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

  2 years ago News

  

  Sojern, the leading travel marketing platform, today (July 11th, 2023) announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains, and casinos. Sojern will incorporate VenueLytics’ capabilities to extend the Sojern Travel [...]

• Startup Studio Bricks Founders Becomes Sparteo

  2 years ago News

  

  Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]

• Yahoo Academy Announces Class of 2023

  2 years ago News

  

  Yahoo is proud to announce the 40 outstanding emerging leaders who have been chosen from a record 250 entries to participate in the Yahoo Academy 2023 programme. Now in its 12th year, the Yahoo Academy remains the industry’s leading talent-building initiative. [...]