PressBox Articles

• RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer

  2 years ago News

  

  RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]

• Azerion Hires Bash Labban as Senior Trading Director to Spearhead Agency Partnerships

  2 years ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, today (October 2nd, 2023) announces the appointment of Bash Labban as senior trading director to drive its agency relationships forward. In his role, Labban will spearhead new and develop existing [...]

• Mesure de l’attention: Ogury s’associe à xpln.ai

  2 years ago News

  

  Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce à la technologie développée par xpln.ai. Dans un monde sans identifiants publicitaires, cibler la bonne audience est le point de départ [...]

• Teads & Ipsos Partner on Global AI-Driven Analysis Revealing Key Elements for Engaging Omnichannel Automotive Campaigns

  2 years ago News

  

  Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling the key creative elements that ignite the engine of success in the omnichannel automotive campaign landscape.  By leveraging Ipsos' cutting-edge AI [...]

• Cedara Debuts Industry-First Corporate Sustainability Measurement Solution

  2 years ago News

  

  Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]

• Good-Loop & Yahoo Partner to Help Advertisers Minimise Carbon Emissions

  2 years ago News

  

  Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]

• Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in  Singapore & Malaysia

  2 years ago News

  

  Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia.  APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [...]

• Seedtag Announces Two Senior Leadership Hires

  2 years ago News

  

  Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its senior leadership team. In her new position as global SVP of publisher partnerships, Seraphina Davey will look to develop and [...]

• Piwik PRO Passes €12.4m (£10.7m) ARR in the Time of Universal Analytics Sunset

  2 years ago News

  

  In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [...]

• StackAdapt Partners With Lead Forensics to Expand its ABM Targeting & Measurement Capabilities in EMEA

  2 years ago News

  

  StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.   This integration empowers B2B marketers and ad agencies seeking to [...]