PressBox Articles

• Startup Studio Bricks Founders Becomes Sparteo

  2 years ago News

  

  Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]

• Yahoo Academy Announces Class of 2023

  2 years ago News

  

  Yahoo is proud to announce the 40 outstanding emerging leaders who have been chosen from a record 250 entries to participate in the Yahoo Academy 2023 programme. Now in its 12th year, the Yahoo Academy remains the industry’s leading talent-building initiative. [...]

• MGID Awarded ISO/IEC 27001 Certification for Providing Clients 100% Information Security

  2 years ago News

  

  MGID, the global advertising platform, announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information [...]

• IMPACT+ Expands Sustainability Capabilities with New Senior Director of Publisher & Ad Tech Partnerships

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [...]

• Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO

  2 years ago News

  

  Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [...]

• Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data

  2 years ago News

  

  Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [...]

• First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies

  2 years ago News

  

  Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

• MINT: Kick Off Ufficiale Del Nuovo Headquarter Global Di Milano

  2 years ago News

  

  MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [...]

• Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key  Appointments 

  2 years ago News

  

  Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [...]

• New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey

  2 years ago News

  

  LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences.  Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]