PressBox Articles

• Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention

  2 years ago News

  

  Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research. L'attention rappresenta l'evoluzione della viewability [...]

• Aller au-delà de la visibilité : Ogury rend disponible les outils de mesure de l’attention les plus pointus du marché

  2 years ago News

  

  Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de mesure de l'attention au niveau de leurs campagnes, grâce à des intégrations avec des acteurs de référence dans le domaine [...]

• Más allá de la visibilidad: Ogury implementa innovadoras técnicas de medición de la atención.

  2 years ago News

  

  Ogury, líder mundial en publicidad personificada, ha presentado hoy nuevas capacidades que permiten a marcas y agencias disponer de métricas de medición de la atención a nivel de campaña, a través de integraciones con los líderes de la economía de [...]

• Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities

  2 years ago News

  

  Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [...]

• Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth

  2 years ago News

  

  Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. The partnership will focus on accelerating ad tech and martech solutions in the [...]

• Flow City & Broadsign Partner to Broaden Access to Global DOOH Advertising

  2 years ago News

  

  Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).  The collaboration allows media buying agencies, small businesses, and startups using [...]

• Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

  2 years ago News

  

  Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

• Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns 

  2 years ago News

  

  Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]

• MINT crea una rivoluzione nel mondo dell’Advertising con l’obiettivo di potenziare il know-how dell’essere umano attraverso l'Intelligenza Artificiale.

  2 years ago News

  

  Il software ideato da MINT offre alle aziende l’alleato fondamentale per la migliore gestione di tutte le risorse di advertising, come un ERP o un CRM fanno in altri ambiti aziendali. Grazie all’implementazione e all’utilizzo dell’intelligenza artificiale, ora si è [...]

• MGID and Playmaker Enter Partnership to Deliver Contextual Native Advertising to Playmaker’s Web Audience

  2 years ago News

  

  MGID, the global advertising platform, announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s [...]