PressBox Articles
Channel Factory is THE Media Wastage Solution
The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement. PwC’s testing found Channel Factory’s [...]
Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration with Microsoft Advertising & Scope3
Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]
Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision
Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]
Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain
Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]
LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner. Working with third parties [...]
IAS Enhances YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement [...]
Onetag Expands UK Sales Operations with New Hires
Onetag, the leading non-traditional SSP, today (May 2nd, 2023) makes two new hires as the company looks to expand its UK sales operations. Silke Zetzsche joins as director of sales, demand and Umar Nadat as sales director, supply. Silke Zetzsche, Director [...]
IMPACT+ Launches in the UK with Azerion Partnership to Tackle Carbon Emissions in Online Advertising
IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]
Making Science Launches Trust Generative AI Built on Google Cloud Platform & OpenAI
Making Science, a digital acceleration company has launched Trust Generative AI, a generative artificial intelligence platform that integrates with OpenAI and Stable Diffusion to provide secure AI generative content validation and optimisation. The platform solves two main challenges facing users [...]
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