PressBox Articles

• Yieldmo Signs Strategic Partnership with Cedara to Build Path to Sustainability

  2 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically [...]

• AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky.  According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [...]

• El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Amplía el Portafolio de Formatos Outstream

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha ampliado su portafolio de formatos outstream con la nueva variación de formato Sticky  - Flexible Sticky (Pegajoso Flexible). Según el anuncio oficial de la compañía, el formato publicitario Flexible [...]

• IMPACT+ & Scibids Partner to Reduce the Environmental Impact of Programmatic Online Advertising Campaigns

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]

• Digital Advertising Industry Veteran Joins DoubleVerify to Spearhead Attention Division's Expansion

  2 years ago News

  

  DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior vice president of attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy [...]

• Croud Commits to Cutting Carbon Emissions with Cedara

  2 years ago News

  

  Croud, the global, full-service digital marketing agency, today (April 24th, 2023) announces a new partnership with Cedara.  Cedara is the carbon intelligence platform that provides climate management solutions for businesses tackling their carbon output, is a member of the Ad Net [...]

• Channel Factory Strengthens US Leadership Team With Four New Hires & One Promotion

  2 years ago News

  

  Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [...]

• ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands

  2 years ago News

  

  ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. Having a better understanding of the identity landscape is crucial for [...]

• Scibids Finds 87% of UK Marketers View AI as an Essential Part of Their Marketing Strategy

  2 years ago News

  

  More than 8 in 10 marketers (87%) believe that AI is an important part of their marketing strategy in 2023, finds a new study by Scibids, the global leader in artificial intelligence (AI) for digital marketing, in collaboration with research [...]

• MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie Awards

  2 years ago News

  

  MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]