PressBox News
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments
Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability
Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]
CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising
Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution
Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]
ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities
ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. Founded in 2020 by Ed Thomas and Andrew Walters, [...]
Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth
Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]
Kevel Partners with the World’s Largest Home Improvement Retailer Orange Apron Media
Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology. After six years of providing home improvement retail media solutions, Orange Apron Media [...]
SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media
SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [...]
LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]
Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth
Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping advertisers meet the increasing challenges of signal loss, consumer privacy, and regulatory pressures, while also helping clients create impactful, consumer-centric campaigns. The revamped commercial team will align agency partnerships, brand [...]
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