PressBox Articles
CairoRCSMedia Achieves Cookieless Targeting with Permutive
CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using third-party cookies and without ever exposing consumers’ personal information. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and [...]
Adludio Supercharges US Operations with the Appointment of Benjamin Arnold as President North America
Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America. The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations [...]
IAS Uncovered a Malicious VPN App with Over 1m Downloads that Hijack Residential IPs for Ad Fraud
The IAS Threat Lab recently uncovered an elaborate fraud scheme in a virtual private network (VPN) app targeting Android phones called Oko VPN. Developed by VIP Internet Security LTD., the app was labelled a free VPN service that anonymised a [...]
Clinch Named to AdExchanger's 2023 Top 50 Programmatic Power Players List
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [...]
MGID Bolsters US Leadership Team Amid Expansion in the Region
MGID, the global advertising platform, has announced the appointment of Ryan Stewart as head of publisher acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth [...]
Blue Billywig & Applicaster Collaborate on Streaming TV App for Leading Regional Broadcaster
Blue Billywig and Applicaster are proud to announce their collaboration on a TV media app for Omroep Brabant, a leading regional television and radio broadcaster in the Netherlands. Blue Billywig has worked with Omroep Brabant since 2009 to take their video [...]
Join the Yieldfest Programmatic Research Forum 2023
Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London. The conference offers [...]
Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration
Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying [...]
Connatix Becomes Google Certified Publishing Partner
Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward. As a certified [...]
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