PressBox News

• ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands

  2 years ago News

  

  ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. Having a better understanding of the identity landscape is crucial for [...]

• Scibids Finds 87% of UK Marketers View AI as an Essential Part of Their Marketing Strategy

  2 years ago News

  

  More than 8 in 10 marketers (87%) believe that AI is an important part of their marketing strategy in 2023, finds a new study by Scibids, the global leader in artificial intelligence (AI) for digital marketing, in collaboration with research [...]

• MGID Wins Bronze Stevie® Award in 2023 Asia-Pacific Stevie Awards

  2 years ago News

  

  MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]

• DanAds Wins 2023 NAB Show Product of the Year Award

  2 years ago News

  

  DanAds, a leading provider of self-serve and advertising automation technology, announced today  (April 20th, 2023) that its audio ad product has won the Audio Production, Processing and Networking category in the 2023 NAB Show Product of the Year Awards. This [...]

• Seedtag Advances Towards Carbon Neutrality with Sustainability Commitment for Greener Industry

  2 years ago News

  

  Seedtag, the leading global contextual advertising company, is marking Earth Day by announcing a comprehensive climate action plan as part of its overall environmental, social, and governance (ESG) strategy.  The company has made significant investments in all its operations to assess, [...]

• Nano Obtains IAB Gold Standard 2.1 Certification

  2 years ago News

  

  Nano Interactive is proud to announce its certification for the latest version of the IAB Gold Standard (2.1) as it continues to support the industry in driving greater supply chain transparency, quality, and safety. The Gold Standard is open to IAB [...]

• Lumen Research & TVision Announce Global Partnership for Advanced Attention-First Measurement & Media Buying

  2 years ago News

  

  Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen attention measurement platform and optimise media [...]

• Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative to Drive Stronger Ad Effectiveness

  2 years ago News

  

  Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements [...]

• Clinch Announces Series of New Senior-level Recruits to Support 2023 Business Growth

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omni-channel campaign activation platform, announced today (April 19th, 2023) a series of new hires across the US, EMEA, and LATAM. The new additions will serve [...]

• MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

  2 years ago News

  

  As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]