AdPlayer.Pro, an international provider of outstream video ad tech solutions, has announced the company’s Q3 2023 results.
According to the announcement, a major highlight from July to September 2023 was the transition in the company's leadership. Namely, Ms. Natalie Romankina, former CBDO of AdPlayer.Pro, has assumed the role of the new CEO, heralding her innovation-forward vision towards fortifying AdPlayer.Pro's standing in the global digital video ad market.
In particular, the Q3 2023 witnessed a significant expansion of AdPlayer.Pro's brand presence in the EU and EEA, with the company prominently exhibiting its flagship products — the ad-enabled video player & video ad serving and ad management platform — at industry-leading events, such as Affiliate Summit Europe and the esteemed DMEXCO event in Cologne, Germany.
Technical advancements were a focal point in Q3 2023, too, particularly within the AdPlayer.Pro video ad server. In this respect, some of the essential upgrades to its functional core included the official release of Reporting API 2.0, as well as the enhanced customisation features in the company's White Label Enterprise solution.
As Ms. Romankina underscored, the recently implemented functionalities play a pivotal role in empowering AdPlayer.Pro partners to assess and optimise their video ad strategies, especially during the critical Winter Holiday season in Q4 2023, maximising their overall effectiveness.
For more information about the AdPlayer.Pro outstream video advertising solutions, please visit https://adplayer.pro/solutions or email us at firstname.lastname@example.org.