PressBox News

• InMobi Survey Reveals - Customer Loyalty Rises for National Brand & Private Label

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its Q1 2023 survey on the evolving consumer preferences and trends within the consumer-packaged goods (CPG) industry and found that health [...]

• Scibids AI Generates $2.5m (£2.1m) in Media Efficiencies for PokerStars

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]

• Yahoo Expands Industry-Leading Talent-Building Programme to Singapore

  2 years ago News

  

  Yahoo’s industry-leading talent-building programme Yahoo Academy is now open for nominations, with 40 chosen participants set to get a masterclass in future-proofing their careers from world-renowned creative strategists Rosie and Faris Yakob of Genius Steals. Held in Australia for the [...]

• DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [...]

• IAB Europe Urges Officials to Consider Key Recommendations for Transparent & Fair Audience Measurement

  2 years ago News

  

  IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act. The [...]

• Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities

  2 years ago News

  

  Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [...]

• Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth

  2 years ago News

  

  Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. The partnership will focus on accelerating ad tech and martech solutions in the [...]

• Flow City & Broadsign Partner to Broaden Access to Global DOOH Advertising

  2 years ago News

  

  Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).  The collaboration allows media buying agencies, small businesses, and startups using [...]

• Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

  2 years ago News

  

  Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

• Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns 

  2 years ago News

  

  Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]