PressBox Articles

• ArcSpan Enhances AMS Platform

  3 months ago News

  

  ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This strategic expansion enables publishers to [...]

• Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

  3 months ago News

  

  LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]

• Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance

  3 months ago News

  

  As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]

• Adform Expands UK Operations with Significant Director Appointments

  3 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment of Rhoanna Glenn as senior account director and Paul Islam as sales director.  With these hires, Adform is investing in expansion, [...]

• StackAdapt Raises USD$235M (£187.6M) to Drive AI-Powered Programmatic Advertising Growth

  3 months ago News

  

  StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]

• Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

  3 months ago News

  

  Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]

• NFL Spot Leads The Way In Early Super Bowl Ad Ranking

  3 months ago News

  

  The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]

• TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

  3 months ago News

  

  TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]

• Outbrain Completes the Acquisition of Teads

  3 months ago News

  

  Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]

• LiveRamp Partners with Ocado Ads to Launch Audience+

  3 months ago News

  

  LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]