PressBox News
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]
Crimtan Appoints New Operations Director & Sales Director
Leading programmatic and data expert Crimtan has announced the appointment of Daniel Edwards as group operations director and Mike Buttigieg as UK sales director. Daniel Edwards, group operations director, Crimtan Edwards joins Crimtan with over 10 years of experience specialising in programmatic [...]
Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu
Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign surrounding its official sponsorship at the renowned Rock in Rio 2022 music festival. Implemented in Brazil, the campaign’s APM (Average [...]
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