PressBox Articles

• Adludio Bolsters Senior Leadership Following Record Revenue Growth of 447% Across Three Years

  3 years ago News

  

  Adludio, the global advertising platform providing top-tier creative and superior insight into consumer-behaviour data, has hired Charlie Roth as regional director of sales for the US Northeast. Coming at a significant time of expansion for Adludio, Roth will spearhead the [...]

• DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation, and reporting of YouTube video viewability, for desktop [...]

• Former Yahoo Director Chris Vincelli Joins Anzu as VP Business Development

  3 years ago News

  

  Chris Vincelli joins in-game advertising company Anzu.io as the new VP business development. Vincelli will be working alongside Anzu’s newly-appointed EVP business development and in-game advertising veteran Guy Ben-dov Vincelli has been establishing premium publisher partnerships within global companies for the [...]

• Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale

  3 years ago News

  

  Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and [...]

• Integral Ad Science Expands in South Korea & Appoints Industry Veteran Inwon Park as the Head of Korea Market

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations in South Korea, working with brands, agencies, publishers, and platforms in the region. Based in Seoul, Inwon reports to [...]

• Entravision & Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America

  3 years ago News

  

   Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]

• Scibids Taps Nadia Gonzalez to Run Global Marketing & Wider Adoption of Paid Media AI for Brands & Agencies

  3 years ago News

  

  Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad tech marketing [...]

• America’s Fastest Growing Company ‘AdPushup Inc’ Renamed as ‘Zelto Inc’

  3 years ago News

  

  AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements [...]

• Adform Expands Global Team with Two Strategic Hires in the UK

  3 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Vicky Foster as global reseller partnerships director and Matthew Morgan as global agency development director. The new hires – who will be based in the [...]

• Taboola’s Creative Shop Reaches 2nd Year Milestone, Supporting Over 500 Top Advertisers

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global programme to help brands and media agencies execute and optimise advertising campaigns that run on [...]