Talon Announces Rebrand to Reflect its Strategic Repositioning & Global Ambitions as it Enters its 10th Year

Talon, the global independent out-of-home (OOH) media agency, today (November 30th, 2022) unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global out-of-home media agency of choice.

Approaching its tenth year, Talon, which works with global brands such as Diageo, BBC, and McDonald’s, as well as leading agencies Omnicom, Havas, and Stagwell, delivers the most effective, innovative, and creative media solutions for OOH at global, national, and regional levels.  

Talon’s refreshed manifesto and its people-first approach is driving the rebrand, which has creativity, effectiveness, measurability, and sustainability at its heart. The world of out-of-home media is changing fast and Talon is proud of its contribution to driving this evolution through its technology and expertise. The new manifesto confirms Talon’s dedication to offering its clients best-in-class planning, buying, creativity, and tech solutions and ensuring that it delivers the best experience and outcomes for its clients globally. 

As part of the rebrand, all existing Talon brands will be brought together with one distinct voice, including its creative arm, Grand Visual, and Plexus - the largest independent global OOH planning and buying network covering 100 markets internationally - which will rebrand to Talon International.  

The rebrand will be applied to every element of the Talon business and includes a website relaunch that showcases Talon’s work to transform OOH - from a legacy medium to one that is highly effective, data-driven, creative, and measurable - delivering proven effectiveness for clients. 

This follows another incredibly successful year, which saw the company strengthen its presence with new office openings in North America, Asia-Pacific, and the Middle East. It also secured new investment from Equistone Partners Europe, providing capital to continue its global expansion through strategic acquisitions and driving further technological innovation.