PressBox Articles

• Spyrosoft Group Launches New Ad Tech & Martech Development Company

  1 day ago News

  

  Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

• Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

  1 day ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (May 19th, 2025) announced the appointment of Lisa Kalyuzhny as vice president of sales, EMEA. Based in London, Kalyuzhny will be responsible for accelerating [...]

• Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

  1 day ago News

  

  Adsquare, the leading location intelligence platform for programmatic advertising, today (May 19th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquare’s global [...]

• New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

  5 days ago News

  

  LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]

• New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

  5 days ago News

  

  Pentaleap, a leading retail media technology provider, proudly announces the release of the 4th edition of its report: H1 2025 Sponsored Product Benchmarks Report. The report, released today (May 15th, 2025), reveals how sponsored products have rapidly expanded across major [...]

• Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

  5 days ago News

  

  Pubstack, the leading monetisation management platform, today (May 15th, 2025) announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control. Node helps publishers connect and manage demand sources to [...]

• GeoEdge Provides Malware Protection Through Amazon Publishers Services Connections Marketplace

  6 days ago News

  

  GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]

• LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability

  6 days ago News

  

  LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.  Having chosen Google Cloud as a partner because of its leading tools, including Google [...]

• Euronews Selects Opti Digital as Strategic Ad Management Partner

  6 days ago News

  

  Opti Digital is pleased to announce its partnership with Euronews, a global leader in multilingual news broadcasting. After a competitive Request for Proposal (RFP) process involving several ad tech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad [...]

• Demand Path Optimisation Survey: Aligning Publisher & SSP Goals

  1 week ago News

  

  Relevant Digital has released new insights from its recent Demand Path Optimisation (DPO) Survey, conducted among leading independent supply-side platforms (SSPs). The results indicate that publishers who actively manage and enrich their ad inventory can gain a competitive advantage in [...]