PressBox News

• DAIVID Launches New AI-Powered Solution That Enables Marketers To Benchmark Ad Effectiveness Against Competitors in Real Time

  2 weeks ago News

  

  LONDON – August 15, 2025 – Advertisers can now instantly compare the effectiveness of their ads with their competitors’ using an AI-powered creative testing tool launched by DAIVID. The global creative data provider has upgraded its Creative Data Feed API to enable [...]

• DoubleVerify’s Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes

  2 weeks ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report.  The report draws on DV’s platform intelligence, campaign-level analytics and a [...]

• Kevel Partners with Carwow to Power its Innovative Marketplace Media Platform

  2 weeks ago News

  

  Kevel, the industry leader in API-based ad serving technology, today (13th August, 2025) announced that Carwow, the UK’s leading online car marketplace, has partnered with Kevel to further develop and scale its retail media offering for its partners. This collaboration [...]

• EX.CO Joins Prebid.org, to Drive Innovation & Advocacy for Video Advertising Across All Screens

  2 weeks ago News

  

  EX.CO, the leading machine learning video technology powering successful video strategies for the world’s top media groups, today (13th August, 2025) announced it has joined Prebid.org as a Tier 1 Technology Partner. Prebid.org is an independent organisation that manages the [...]

• Record-Breaking Summer of Sport Drives Readership Surge for UK Publications

  2 weeks ago News

  

  Britain’s summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records. Wimbledon netted the top spot as this summer’s most [...]

• Pixalate’s July 2025  Global Publisher Rankings for Websites, Mobile & CTV Apps

  2 weeks ago News

  

  Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, has released the July 2025 Publisher Trust Index (PTI) for the United States (US), United Kingdom (UK), Germany, Spain, the Netherlands, Canada, Japan, and Brazil. This index evaluates websites [...]

• Piwik PRO Launches UAE Data Centre to Support MENA Customers

  2 weeks ago News

  

  Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

• Nexxen Renews & Expands its Strategic Partnership with VIDAA

  2 weeks ago News

  

  Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV has announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing connected TV (CTV) platform powering tens of [...]

• Berocca Ignites 71% Listener Action with NumberEight’s Smart Targeting

  3 weeks ago News

  

  NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]

• Covatic Launches Audience Retargeting Solution

  3 weeks ago News

  

  Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. [...]