PressBox News
Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance [...]
Adelaide’s 2026 Outcomes Guide Reveals How Attention Drives Results
Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]
Assertive Yield Achieves SOC 2 Certification, Reinforcing Commitment to Data Security & Operational Excellence
Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced that it has achieved SOC 2 Type II certification, underscoring the company’s dedication to rigorous data security, operational maturity, and trusted partnerships across the ad [...]
Jet Line’s MORE Digital Inventory Available via VIOOH
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across [...]
TeqBlaze Launches TeqMate AI — A Smart Assistant for Optimised AdOps Workflows
TeqBlaze, an independent ad tech vendor, announces the release of TeqMate AI, the intelligent assistant that streamlines AdOps workflows. By automating routine tasks, TeqMate AI turns hours of manual troubleshooting into instant insights and actionable recommendations. AdOps teams face constant pressure: [...]
Covatic Sense: New Solution Unlocks Individual Addressability & Attribution for Connected TV
Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]














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