PressBox News

• Disney Claims Christmas Ad Crown With the Festive Season’s Most Emotionally Engaging Campaign

  3 days ago News

  

  A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID, which [...]

• Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

  3 days ago News

  

  Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

• Axis & Bedrock Platform Invite Women in Ad Tech to the Line Dance Workshop in London

  3 days ago News

  

  Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in partnership with Bedrock Platform, is thrilled to announce a special Line Dance Workshop for Women in [...]

• goTom Wins Ratecard Stars Award as "New Ad Tech Player" 2025 in France

  3 days ago News

  

  left to right: René Plug, CRO; Alban Grossenbacher, CEO & Co-Founder goTom, a leading Swiss SaaS company specialising in ad sales management, was awarded the title of "New Ad Tech Player" in France at this year’s Ratecard Stars in Paris. The [...]

• Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration

  4 days ago News

  

  Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

• GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA

  4 days ago News

  

  GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to [...]

• Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data

  1 week ago News

  

  Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the launch of Retail Origins, a solution allowing brands to identify aggregated home and work origin areas for store visitors alongside areas where they share visitors with [...]

• Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"

  1 week ago News

  

  Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

• GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace

  1 week ago News

  

  GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]

• Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity

  1 week ago News

  

  The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. Over the past three months, articles about Strictly Come Dancing [...]