PressBox Articles

• MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

  6 days ago News

  

  MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

• DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety

  6 days ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (April 24th, 2025) announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch [...]

• TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers

  6 days ago News

  

  TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...]

• Video Content Enhances Ad Effectiveness in CTV OOH

  6 days ago News

  

  The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...]

• Nexxen Advances AI Capabilities, Launches ‘nexAI’ 

  6 days ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...]

• Pubstack Unveils Monetisation Manager: A Unified Product Family for Smarter Ad Stack Optimisation

  6 days ago News

  

  Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, flexibility, and strategic control to publishers looking to maximise the performance of their ad stack. Monetisation Manager allows publishers to connect, control, monitor, [...]

• GumGum Just Made Digital Ads 90% Cleaner

  7 days ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per [...]

• LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

  7 days ago News

  

  LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...]

• Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

  7 days ago News

  

  Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]

• LoopMe & Cedara Partner to Tackle Carbon Emissions

  1 week ago News

  

  LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help [...]