PressBox News

• HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain

  4 days ago News

  

  HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...]

• Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic Asset-level Optimisation

  4 days ago News

  

  Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...]

• E-commerce, Consent and Performance: Six E-commerce Brands Show How Consent Can Drive Marketing Performance

  4 days ago News

  

  Axeptio and Agence123 have published a white paper analysing six real-life case studies of e-commerce brands that have successfully transformed their consent management into a powerful marketing performance driver. Entitled “Six e-commerce Brands Show How Consent Can Drive marketing performance”, [...]

• OpenX Powers Political Reach with Preferred Access to Quality, Direct Media for the 2026 Midterm Election Season

  5 days ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]

• GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye

  5 days ago News

  

  GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]

• Assertive Yield Appoints Yael Schuster as Vice President of Marketing to Lead Global Brand and Growth Strategy

  5 days ago News

  

  Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...]

• Ogury Extends Persona-Based Advertising to Connected TV

  5 days ago News

  

  Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes.  As audiences fragment across screens, maintaining consistent targeting [...]

• Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

  5 days ago News

  

  Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]

• EscalaX Reinforces its Privacy & Compliance With BidSafe One

  6 days ago News

  

  EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]

• Dig-In Deliver A 'Refreshing' Start to Uni Life

  6 days ago News

  

  Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...]