PressBox News

• OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

  1 week ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (23rd October, 2025) announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations.  This expansion reflects OpenX’s commitment to three core [...]

• MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising

  1 week ago News

  

  MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.  This collaboration brings together [...]

• Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

  1 week ago News

  

  Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ads to Amazon Custom Audiences, a functionality reserved for creatives served directly [...]

• Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces

  1 week ago News

  

  Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement, and [...]

• Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising

  1 week ago News

  

  Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media quality. Available at ecosystem.adelaidemetrics.com, the platform makes it easy [...]

• VIOOH & London Lites Partner to Power London’s Premium DOOH

  1 week ago News

  

  Today, (23rd October, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations [...]

• Azerion Makes Three New Hires for UK Commercial Team

  1 week ago News

  

  Omnichannel advertising platform Azerion has expanded its UK commercial team with three new hires as it continues to develop and support its agency business. As senior client success manager, Aurelie Mosengo Ipaon will focus on campaign management to further strengthen Azerion’s [...]

• iion Unlocks Access to 1.2m Daily Gamers Through Premium Arkadium Partnership

  1 week ago News

  

  iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly [...]

• Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to its Board of Advisors

  1 week ago News

  

  Adelaide, the leader in attention-based media quality measurement, proudly announces that Peter Naylor has joined its board of advisors. A highly respected media executive, Naylor brings more than two decades of experience building and scaling advertising businesses across the most [...]

• Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection

  1 week ago News

  

  Axis announces its integration with HUMAN, a global leader in digital fraud prevention and bot mitigation. The partnership enhances Axis’s traffic verification capabilities across all ad formats — including CTV, video, and display across web and in-app environments — ensuring [...]