PressBox News

• Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data

  3 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]

• Silverbullet Transforms Heineken Brazil’s First-Party Data Strategy to Unlock Millions of Consumer Records

  3 years ago News

  

  Silverbullet, today (23rd May) announces the successful year-one results it has delivered for the leading pub, cider, and beer company, Heineken Brazil. Silverbullet has supported the brand in reaching millions of consumers through a bespoke data strategy designed for the [...]

• Adzymic Launches Smart Templates to Power Creative Automation & Adaptation for Brands

  3 years ago News

  

  Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand [...]

• ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments

  3 years ago News

  

  Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

• IRIS.TV Announces Partnership with Publica the CTV Ad Platform

  3 years ago News

  

  IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers [...]

• TVP Talks - Getting to the Right Audience with CTV Advertising

  3 years ago News

  

  TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV advertising. This time, the team is hosting a Women in Ad Tech edition with CTV experts from Discovery, Innovid, and [...]

• Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

  3 years ago News

  Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]

• In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts

  3 years ago News

  

  American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based hip hop artist Babyface Ray. Recognising the convergence of entertainment, music, and [...]

• VIOOH Announces Partnership with Health and Wellbeing Media Business Tonic Media Network

  3 years ago News

  

  Today (May 18th 2022), VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.  The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform [...]

• DoubleVerify Global Insights Report: Ad Dollars Move to CTV & Fraud Schemes Spike 70% Globally

  3 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today (May 18th 2022) released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands [...]