PressBox Articles
NumberEight Launches “7 Days of Women for Women” to Celebrate Women in Tech
Every year, across the world, we celebrate women and their achievements on International Women’s Day. However, there are too many inspiring women for just one day, which is why NumberEight launched the “7 days of women for women” project this [...]
Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics
Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]
EQUMEDIA partners with Silverbullet’s 4D Context Outcomes Engine to Step Toward the Cookieless Future
EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies in the management, modelling, and activation of advanced data and digital solutions. Through its innovative 4D Context Outcomes Engine, based [...]
Adsquare Partners with CKDelta & Urban Analytix to Drive Effectiveness in OOH Campaigns
Adsquare has partnered with CKDelta and Urban Analytix to unveil a new data partnership, enabling advertisers to make use of mobile network data for more effective out-of-home campaigns. CKDelta, a member of CK Hutchison Holdings, designs and lab-tests bespoke data models [...]
Zefr Announce the Appointment of Emma Lacey as Senior Vice President EMEA
Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In [...]
Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires
Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]
Le Format Header Ad Développé par Ogury Séduit de Nombreux Éditeurs Français
Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]
Baidu Global’s AI-Integrated Marketing Platform MediaGo to Include New Offerings Powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]
Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns
Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]
Popular Tradertalks
Latest Posts
-
The Stack: Power Plays and Platform Shifts -
What does Google’s AI Mode Mean for the Ad Industry? -
Digest: Meta’s FTC Antitrust Trial Draws to a Close; YouTube Tops TV Viewing; Temu-owner PDD Holdings Sees Income Drop -
Made for Ignoring: Why Optimisation Is Killing Advertising’s Soul -
Digest: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector
Follow ExchangeWire